Tasked to create a website featuring Minions-themed Tic Tacs, we wanted to capture the manic energy of the Universal Studios franchise while retaining very simple UI. The final TicTacUSA.com takeover achieved this through quirky animations and a clean, responsive scrolling format and was recognized with an Outstanding Website award by WebAwards and American Graphic Design award by GDUSA.

Client: Ferrero and NBC Universal
Creative Agency: Legacy Marketing Partners
Digital Director: Matt Brown
Creative Director: Mike Altier
Senior Graphic Designer: Li Lai

The manic energy of the Minions franchise was brought to life in the Tic Tac microsite through quirky animations.