Li Lai is the Associate Creative Director at NEW AMERICAN ECONOMY, a Bloomberg nonprofit for immigration reform. She comes from an agency background with a focus on experiential at LEGACY MARKETING in Chicago. Previously, she styled color and textile prints for VICTORIA'S SECRET in New York City.

Awards

digital

GDUSA, American Inhouse Award 2017 — "Reason for Reform" campaign

GDUSA, American Inhouse Award 2017 — "Gateways for Growth" campaign

WebAward, Best Marketing Website 2016 — TicTac Minions website

GDUSA, Graphic Design Award 2015 — TicTac Minions website

WebAward, Outstanding Website 2015 — TicTac Minions website

experiential

Bronze PRO Award, Best Product Launch 2015 — Dead Bolt Wine product launch

BizBash, Event Style Award 2014 — Absolut Vodka at Tales of the Cocktail

Clients

spirits & beer

Absolut Vodka, Beefeater Gin, G.H. Mumm, Jameson, Kahlúa, Malibu, Modelo Especial, Negra Modelo, The Glenlivet

corporate

Clarins, Ferrero USA, Hawaiian Airlines, Hilton, John Brown Media Group, Universal Studios, USG

nonprofit

Mediaversity, New American Economy, New York Outrigger, University of Edinburgh

Education

University of Edinburgh — MA Textiles

University of California, Davis — BA Fashion Design

General Assembly, Chicago — UI/UX coursework

Fashion Institute of Technology — Color Psychology coursework