Launch party for Dead Bolt Wine. Art direction plus collateral including bar backsplash, staff uniforms, photo activation, tablet app for field ambassadors, t-shirts, invitations, and signage.
Pieces include an invitation (fashioned after an arrest warrant), flyer for headlining band (fashioned after a Wanted poster), and several drink menus.
Photos by @deadboltwine on Instagram
BAR + UNIFORM
In keeping with the party's tagline "Break into the Rock", the bar was designed with jailbreak imagery and bartenders wore branded prison uniforms.
Upper right photo by Legacy Marketing Partners Lower right photo by @deadboltwine on Instagram
Continuing the prison theme, guests were given the option to have their mugshot taken by a Field Ambassador, who used this digital app to take their information and send a follow-up e-mail with their attached photo.
Upper right photo by @ryanaynes on Instagram
These large-scale, 5' x 5' panels were placed throughout the main event space to deliver integrated brand messaging.