Negra Modelo Website

Negra Modelo Website

Starting from a blank slate for the brand's first official website, I was inspired by recent trends of photography-driven design. This website is cinematic in its horizontal emphasis, rich colors, robust video content, and responsive digital design.

NegraModeloUSA.com launched alongside new Facebook, Twitter, and Instagram presences, all of which took visual cues from the website.

Client: Negra Modelo USA
Agency: Legacy Marketing Partners
Digital Director: Matt Brown
Creative Director: Mike Altier
Senior Graphic Designer: Li Lai

Responsive Landing Page

Responsive Landing Page

Each of the four subpages pull down as user scrolls down the page.

To see the website in action, see the short sizzle video

Brand Subpage

Brand Subpage

This site is built with simplicity in mind. Content lives in the white opacity box and user clicks through the blurbs, never having to jump out of this framework to find out about the product.

Connect Subpage

Connect Subpage

Content lives in the white opacity box and user clicks through the blurbs. Links to external sites are underlined for clarity.

Recipes Subpage

Recipes Subpage

This recipe page showcases modern UX--recipe boxes stack and move responsively to fit their digital platforms, as social connectivity allows users to engage directly with the brand.