NEGRA MODELO FEST

NEGRA MODELO FEST

Summer festival tour featuring Nega Modelo's partnership with Chef Rick Bayless. Creative needs included a digital photo activation, tent design, giveaways and signage.

Client: Negra Modelo USA
Agency: Legacy Marketing Partners
Creative Director: Mike Altier
Senior Graphic Designer: Li Lai
Graphic Designer: Rebecca Peplinski
Junior Graphic Designer: Kameron Sears

Photos by Legacy Marketing Partners

TENT

TENT

Inspired by the newly-launched NegraModeloUSA.com, the festival tent used lush photography by Dan Goldberg, tempered by clean graphical cues, to stand out from a sea of plain or over-branded neighbors.

Photos by Legacy Marketing Partners

PULL UP BANNERS

PULL UP BANNERS

In markets where the branded tent was not a legal option, 6' pull-up banners were used to call attention to the sampling station.

PINS

PINS

These 1" pins were part of the Field Ambassador uniforms and also passed out as giveaways. They helped strengthen the iconographic story being told across the Negra Modelo website and all festival collateral.

Photos by Legacy Marketing Partners

RECIPE CARD

RECIPE CARD

Along with the 1" pins, recipe cards were passed out to festival goers.

Lower right photo by Legacy Marketing Partners

PHOTO APP

PHOTO APP

The festival tent exterior doubled as a backdrop for this photo activation. Guests could throw on aprons and hold up a customizable chalkboard to get their picture snapped and featured on the digital Social Wall inside the tent.