Statue of Liberty icon is a nod to the location of the canoe race in urban New York City. Flower in her hair is a nod to Pualani, the female depicted in Hawaiian Airlines' logo who sports the same blossom. Fluid motion of the logomark represents the flow of water.
Logomark and wordmark can be pulled apart and used separately depending on the medium.
Logo on Canoe
Photo by Kevin Yim
Logo on Glass Medals
Photo by Keith Tsang
Logo on Canoe and Jersey
Photo by Jennifer Olsen
Logo on Facebook
Screenshot captured Sept 22, 2014
Logo design for New York Outrigger's longstanding canoe race, Liberty Challenge, in the event of their sponsorship by Hawaiian Airlines.
Click the round i icon on individual pages for more detail.